How TikTok is Fueling a New Chapter for Printed Books

Some of you might already be familiar with “#BookTok.” For those of you who aren’t, BookTok is a trend on TikTok where book influencers share reviews of books, countdown lists, blind date with a book unwrapping videos, and more. Essentially, it’s anything and everything dedicated to the love of books. It usually features the influencer in front of an impressively full bookshelf (or shelves), sometimes color-coded and always illustrative of their love and admiration for the printed pastime.

I am an avid consumer of BookTok content. I trust certain influencers. And others … not so much. For the influencers I trust, I have gone to my local bookstore just to buy a book because they gave a glowing review.

And I’m not alone. There are legions of “Bookfluencers” on the platform. 

In fact, BookTok is so popular and influential that TikTok is now capitalizing on it.

Read the rest of the story at Printing Impressions.